
Saves mega time, and even better, will allow people in bookstores to pinpoint a book's exact location. For the stores that are using this techology, 50% of all customers buy a book. Not a bad number! I bet most people who go in a store, type in a book into the computer and then search fruitlessly for either the book or a bookseller, walk out with nothing. I love bookstores, and booksellers, but sometimes they can be a frustrating place when you want a certain novel or advice book and there's no one around to help you or the inventory says the store has five on hand and they all seem to have been mis-shelved. This RFID system seems like a great way to solve all those problems.
The Business 2.0 article isn't online (which is too bad because they had a really great photo essay to go with it) but here's another one on this same company.
Very cool stuff, IMO, and I can't wait for it to make it to my local booksellers. Better yet, I'd love one so I could go to Wal-Mart, find all my own books, and quickly face them all out so that they can be seen and bought even faster ;-) [And a big shout out to my "Face out Shirley Jump Posse out there who do this on a regular basis. You guys ROCK!]
Shirley
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